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Oxford Well Engineering · 2026
A website that drills a well as you scroll
A complete rebuild of an independent drilling consultancy’s site as a scroll-driven control-room console. Scroll position is measured depth.
Digital SolutionsVisit the website ↗
~70 KB
JavaScript on the critical path, gzipped
3
Progressive-enhancement tiers
9
Authored camera shots in the 3D wellbore
0
Real wells or clients shown
AThe problem
The visitors are drilling managers and M&A technical leads: engineers who have been sold to by service companies for years. Adjectives don’t move them. Checkable numbers and demonstrated method do. The old WordPress site had neither, and its About page was still placeholder text.
BWhat we did
- Chose one idea and committed to it: the page is a single well, drilled live on screen from spud to total depth, with a depth counter in the header and the contact form at TD.
- Built the product showcase for WellOptima around a fictional demo well, so no client data ever appears on the page.
- Wrote every claim from the company’s own record. Nothing invented, every figure traceable.
- Built fallback-first: the full copy renders with no JavaScript, phones and reduced-motion visitors get a lighter tier, and the 3D scene only loads on desktop after the page is usable.
CBuilt with
- Astro
- GSAP + ScrollTrigger
- Lenis
- Three.js
- Canvas 2D
- Cloudflare
— Next step
Tell us what you need in a sentence or two. You’ll get a straight answer within one working day: what we’d build, what it costs and how long it takes.